You can check out the CBS news video at http://cbs5.com/video/?id=27290@kpix.dayport.com (alternately, try http://cbs5.com/video/ and search for "yahoo search" since sometime the video doesn't load)
About 1 minute into the video, Yahoo shows an eyetracking heatmap generated by Eyetools software and talks about how Yahoo used eyetracking data/heatmaps to optimize the Search Assist design. They're calling it "the biggest consumer improvement to its search engine... ever".
(Begin self promotion: contact us if you'd like to optimize your webpages, landing pages, and emails. We've helped tons of large and small companies, we can help you.)
CBS :) That's just great! Congratulation :) Hope for further good news from that topic concerning 'clash of the titans'.That's outstanding news that eyetools and user experience would have been key issue here.
Posted by: Michael | October 22, 2007 at 05:48 PM
thanks for the post..your posts are really informative...keepup the good work man..added to my bookmark list..
Posted by: gamesgeeks | March 31, 2008 at 06:43 AM