AdAge wrote about Ogilvy optimizing emails with heatmaps and eyetracking.
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| This is an Eyetools 'heatmap' of the hottest spots of attention on one email. Click to see larger eyetracking image. |
Ogilvy's director of email campaigns, Jeanniey Mullen sees strategic benefit in adding objective feedback/testing into their design process -- they want to always improve the quality delivered to their end-clients.
Ogilvy picked Eyetools as their email testing supplier because of our speed and experience in the space. (Ignore me as I pat myself on the back :-)
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