Eyetracking the Google Checkout Button: It Does Not Increase Viewing Significantly, But...

If you're hoping that adding Google Checkout to your search result will boost viewing of your ad by making it stand out on the page, it won't much. However, it does seem to increase clicking by those that do see it, so that's probably all you care about!

The Eyetools/SendTec Google Checkout Button Study covers the details, and InternetRetailer reviewed the results here (though ironically they didn't include a link to the study, and there is no place to leave any comments).

Most interesting to me personally was the strong correlation between clicking and viewing/looking, which I'll blog about tomorrow.

Once you've read the study, give us a call to discuss how we can help optimize the conversion rates of your webpages, landing pages, and emails.