Yahoo Search Assist Uses Eyetools Eyetracking to Optimize Design Based on Eyes and Where People Look

You can check out the CBS news video at http://cbs5.com/video/?id=27290@kpix.dayport.com (alternately, try http://cbs5.com/video/ and search for "yahoo search" if the video doesn't load)

About 1 minute into the video, Yahoo shows an eyetracking heatmap generated by Eyetools software and talks about how Yahoo used eyetracking data/heatmaps to optimize the Search Assist design. They're calling it "the biggest consumer improvement to its search engine... ever".

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