Guiding a Website Redesign With Eyetracking -- an Eyetools Case-Study

A PDF of a homepage redesign using Eyetools eyetracking can be found here (4 pages, 905 K, images of a site before/after, plus Eyetools heatmaps).

Several people have asked how eyetracking can be used for homepage optimization, and they wanted more details regarding using eyetracking to guide the redesign of a website (with large-size images of the before and after websites + eye data). So, here it is!

Note: this is a full detailed version of a short blog entry I made earlier.