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Posted by
Greg Edwards
on
March 11 2005
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Eyetracking Google Search Results -- Eyetools Research (This One Should Help With Search Engine Optimization (SEO/SEM) Planning).
Eyetools Heatmap of people searching on
Google Search Results
(How to interpret an Eyetools heatmap)
New Eyetools EyeTracking Study verifies the importance of page position and rank in both Organic and Pay-per-click search results for visibility and click through in Google.
(PRWEB) -- A joint eye tracking study conducted by eye tracking firm Eyetools and search marketing firms Enquiro and Did-it.com has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle."
These eyetracking results apply to Search Engine Optimization and Marketing.
Update:
People don't always realize that they can optimize their landing pages using eyetracking to better convert their traffic into sales. If you're paying for traffic, you can make a huge improvement in ROI by optimizing landing pages (30% boost in sales!).
Eyetools, Inc. | blog.eyetools.com |
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Comments
So, no wonder only 10-26% of people click on the paid search ads. What could google do to make the right side more attractive? That's how they get paid too.
Just read your post Bud and whilst im in favour of google adwords for main part i'd hate to see them take a higher position placement above or to the left of the natural listings - look at how MSN used to display 'sponsored listings' above the natural listings, it completeley invalidated the site as a search engine (whats the point if you can only see adverts?)
Don't forget that the very top listing, which has a high concentration of clicks, is a PAID listing. Look to the right where it says "Sponsored." Those top links, which Google says attain that position by high CTR, are shaded in blue.
Conventional wisdom, and a study by Google, often pegged those results are somewhat overlooked. But it turns out that they are very popular.
Just made a post in several Web Design / SEO forums about Eyetools - got unanimous Thank You's
http://ozzu.com/ftopic42023.html
http://webmaster-talk.com/showthread.php?t=26521
In reply to Eli:
The important point is that the paid listing at the very top is not really accessible for average webmasters, which means that only multi-nationals and "untouchable" companies will always be seen first, even if our SEO is unmatched. I guess the old saying "Money makes money" applies on the 'net too..sadly!